Stemming from the two founders’ experience in amassing an online presence of over 4 million social media followers for its storied men’s fashion company, Hellman Retail Group, the move to NFTs seemed a fitting evolution into the next digital frontier. The Meta luxe genesis NFT collection contains 10,000 expertly crafted suits, each designed by hand without the help of generative algorithms. Envisioned by the team behind an existing well-known & highly successful fashion brand, the suits are a reflection of Chuck’s 30+ years in the luxury fashion sector and Meta luxe’s artistic intuition for the future.
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